Thank you for your interest in our products!

Our mission continues what our founder, Rochie Saberzadeh, began in 1989 — offering WOWsome quality merchandise at affordable prices, making shopping anywhere else unnecessary.

Rochie co-founded Greek Row (our company’s original name) at age 20 while studying at CSU Northridge, aiming to help the Greek community express their individuality through custom, original designs. Her creativity and passion quickly made her a success, drawing clients from all over.

Tragically, Rochie passed away at age 22 during a scuba diving class, leaving behind an inspiring legacy. To honor her, a scholarship fund was established at CSU Northridge to support students in need.

Today, we proudly carry on Rochie’s values of integrity, honesty, quality, and love. We cherish our clients, team, and partners, and we’re committed to creating fun, memorable experiences through our unique products.

Welcome to our family — we can’t wait to serve you!

With love,

Roya Saberzadeh, Co-Founder, and the Entire Rochie’s Family